When you track your emails, it helps you to focus on leads that are interested in what you are offering and convert them to customers in a relatively short time. It takes a longer time to convert a prospect that is not interested in what you are offering but a shorter time to convert an interested prospect. Tracking emails increase your conversion rates by helping you to focus on positive prospects. It helps you take the right actions at the right time so that you don’t miss an opportunity.įor example, when a recipient opened a cold email, this gives you a heads up that it is the right time to send a follow-up email. What is your next course of action when a prospect opened your email?īy tracking your emails, you will be able to know the right actions to take at every given point in time. It helps you take the right actions at the right timeĪt what point did you observe an increase in the open rates of a prospect? It provides you with insights into the things you are not doing well and how you can improve. It may be that you are not providing quality contents, your designs and layouts are not impressive or you are not offering the right services that your recipients need. You will be able to know if the numbers of opened emails were increasing or decreasing during a specific period and what could possibly lead to increment or reduction. It may also be that you are not doing the right thing.īy tracking your email, you will be able to know how your prospects interact with your contents over a period of time. This could be a sign that most of your contacts do not like the information you are sending to them or they are not interested in what you are offering.
Have you sent emails to your list and after some time you observe you’re your subscribers are reducing?ĭid you notice a decrease in the numbers of subscribers after sending a particular content?
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It provides you with insights on how to improve your campaign This helps you to save time and be more productive by focusing on positive leads.Ī recipient that opened your email more times and click on a link is hotter than a recipient who does not open your email or only opened once without clicking on a link.įocusing on the hot leads save you time, resources and energy. It will also help you to know the most active prospects or leads to focus on. When you track your emails, you will be able to know prospects that are interested. Sending emails to tens of thousands of people will take a lot of time and resources. If you do not track your emails, you will not know who is interested or not. It helps you to know what your email recipients are more interested in.įor example, if you observe that a recipient always open emails on properties, mortgage loans, or realtors, it could be a sign that the person is interested in purchasing a property. It also allows you to know the kind of contents or emails that have the highest open rates. With email tracking or read receipt, you will be able to know who opened your email and the number of recipients that opened your emails. Sending emails to your email list is one thing but if your recipients do not open your emails, you will not achieve any good results with your campaign. It allows you to know who opened your email Reasons and benefits of tracking emailsġ.
They do not need to give permission for a read receipt to be sent to you.īefore we go further, let’s look at the reasons and benefit of tracking emails. Your recipients do not need to give permission to track the emails you sent to them. The tracking runs silently at the background without notifying your recipients. You will be able to track all your emails anonymously without your recipients knowing about it. This can be known as the anonymous way of tracking emails. There is a way you can prevent this by setting up a read receipt without your recipient knowing. Your recipients could find this annoying any may opt-out of your mailing list. The recipient will have to click “Yes” all the time to give permission to Outlook to send a read receipt to you. It could get annoying when a recipient keeps receiving a read-receipt request all the time. If you send an email to someone, the read receipt is a way that Outlook informs you that the person has opened your email. It allows the sender to know if the email sent has been opened by the recipient.
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